Knowledge management and its impact on the administrative creativity of service organizations in light of the emerging corona virus epidemic crisis SARS-COV19 (An applied study on the Islamic Solidarity Bank Sudan)

The aim of the research is to identify extent activating knowledge management in Sudanese banks and employing them by creating creative innovative administrative marketing practices facing Corona virus crisis adapt internal external environment variables. problem was know impact its dimensions Knowledge generation, storage, distribution, application on creativity light banks, descriptive analytical approach used questionnaire adopted as a tool for data collection Among them, there convergence views sample members about reality applying (knowledge application) bank during Coronavirus at (medium) level. As most important recommendations, Al-Thiqa Islamic Bank should give more attention support capabilities employees paying spreading culture holding training courses addition motivating employee.